Quiet quitting – doing what is asked of you at work, but not going above and beyond – is a symptom of highly disengaged workers. Employee disengagement is not a new phenomenon. However, it is new that workers are claiming their right to pursue what they want–en masse and made popular on Tik-Tok. The job market is also helping.

I thought my coworker was joking when she recommended that I share my research through a TEDx Talk. I thought, who has time to prepare for and give a TEDx Talk? But she was persistent, pestering me for months until the last possible day of open submissions. Reluctantly, I gave her a draft to look over and she went to work, making my writeup more provocative and relevant in a way she knew would shine on stage. A few months later—to my amazement—I was accepted to speak at TEDxMemphis, which ultimately set me on an ambitious journey to transform workplaces.

When I first heard #OKBoomer, I cringed and thought — here we go again. Yet another round of generation bashing, this time Millennials against Baby Boomers. This new social media conflict will not help workplace dynamics. Throughout my career, I've heard countless rants about long-established workplace norms that younger generations perceive as overly repressive rules that subvert identity, familial obligations, civility, and respect for the environment.

Earlier this year, I was humbled to have the honor of being the keynote speaker at the PRSSA Icon conference. As a longtime public relations professional and multigenerational workplace expert, I feel it is my responsibility to educate and mentor those upcoming Millennials and those of Generation Z, to help foster their careers.

Women start over 1,800 businesses every day and it is not for the faint of heart. According to the U.S. Bureau of Labor Statistics, approximately 20 percent of new businesses fail during the first two years of being open. Nearly half (45 percent) of businesses fail during the first five years. With so much at stake when starting a new venture, it is essential to gather as many resources as possible to increase your chances for success.

Members of Generation Z (those born after 1995) are the newest age demographic emerging to take their place in the workplace. Historical and cultural forces have shaped each generation in unique ways. As a result, we don’t always share the same priorities and assumptions, which can make it tougher for some older supervisors or co-workers to give effective feedback to this group.

When a 2014 Wall Street Journal article warned that the 10,000 baby boomers retiring every day could devastate the federal budget, many readers were skeptical—not about the political or financial impact of so many Americans retiring, but about the statistic itself.